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Streets Ahead
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book coverRichard has over 25 years experience in Motor Sports. In this time he has held senior commercial roles within the McLaren, Williams and Arrows Formula 1 teams raising in excess of US$165m in commercial sponsorship.

In the 1990’s he was a main board member of the Daytona and Le Mans 24 hour race winning Jaguar teams and during the 2000 to 2004 period he successfully revitalised the British Touring Car Championship as the Series Administrator.

bbcHe is a published author and has recently co-presented the BBC World TV series ‘Formula for Success’. He is a high profile keynote speaker, facilitator and presenter working on behalf of more than 40 national and international companies. www.richardwestassociates.com

"Richard is the ultimate professional, who sets immaculate standards whether presenting, facilitating or working in a training environment.

He combines extensive commercial experience with a deep understanding of personal and team dynamics and a passion for excellence that gives his work a real winning edge. Quite simply he enables the best to get even better".

Andy Fell – Director, RBS & NW Mortgages

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